Direct answer
Choose WordPress when editorial teams need familiar CMS workflows and the site is mostly content pages. Choose Next.js when performance, custom conversion UX, and engineering control matter as much as publishing. Many commercial sites we build at Klikto use Next.js; WordPress remains a fit for certain content-led projects.
Compare on the decisions that matter
- Editing — WordPress wins for classic blog/editor habits; Next.js needs a planned content model or headless CMS
- Performance — Next.js often starts ahead for engineered marketing sites
- Custom flows — Next.js is stronger for productized lead systems and app-like UX
- Plugins — WordPress ecosystem is large; quality and security still need ownership